Our integrated Change Management framework
Most change fails. Not because of the strategy. Because of how it was delivered.
P4E is The Outlier Group’s integrated Change Management framework, built for how projects actually work, not how we wish they did.
Position. Engage. Enable. Embed. Evolve.
Change Management Has a Change Problem.
Most frameworks were designed for a world that no longer exists. A world where change was linear. Where you could unfreeze, implement, refreeze. Where people would simply follow the plan.
That world is gone.
Today, stakeholders shift mid-project. Timelines compress. Delivery and change happen simultaneously. And the people you need to bring along? They have seen this before. And they are tired.
The old models were not built for this. They assume resistance is the enemy. They treat organisations like machines, not ecosystems. They don’t account for the reality of modern project delivery. And they hand change down from the top, leaving the people actually living through it with no voice in the process.
So, no wonder most projects don’t fully realise their benefits. Or that leaders consistently overestimate how included their people actually feel.
The gap is not the effort. It is the approach.
A Framework Built for the Real World.
P4E was built from the ground up to close the gap between project delivery and people adoption. Because one without the other is just activity without outcome.
Project management makes sure it is usable. Change management makes sure it is used.
P4E brings both together.
It is not a rigid process or a checklist. It is a sensemaking model. A structured way to ask better questions, design strategies that adapt, and lead work that actually lands.
Unlike the frameworks that came before it, P4E treats organisations as ecosystems, not machines. Full of real people with real motivations and real lives beyond the project plan.
Five interconnected phases. Not a straight line. A continuous loop, because change doesn’t stop at go-live.
The Five Phases.
Position Sense the system and align on change strategy by understanding the current and historical context, readiness for change, the problem being solved, the scope, constraints, and impacts. Establishing a clear shared direction for what needs to shift and why.
Engage Co-create, collaborate, and build momentum. Create awareness and desire for change through meaningful dialogue with stakeholders and end users, while identifying and empowering leaders at all levels to actively support and influence the change.
Enable Deliver and support through design by creating the conditions for success. Implement the right processes, tools, structures, and training to support people in adopting new ways of working confidently and effectively.
Embed Amplify what works and make it stick. Reward desired behaviours, address resistance, and integrate change into everyday culture and practice so it becomes part of how the organisation operates and the stories people tell.
Evolve Learn, reflect, and improve. Continuously sense how the system is adapting, capture insights, and evolve ways of working to build on what is working and respond to emerging needs.
Built for People Who Deliver Work That Matters.
If you have ever delivered a project on time and on budget, only to watch it unravel in the weeks after go-live, P4E was built for you.
If you have ever wished change was brought in earlier or felt like the people side of delivery was always the afterthought, P4E was built for you.
It is a shared language and a repeatable structure for anyone leading work that impacts people.
Project Managers who want to lead beyond the task list. Change Managers who need a more integrated and practical approach. PMO and Transformation Leaders who are building change capability across their portfolios. Business Analysts navigating people-driven initiatives.
P4E does not assume perfect clarity or unlimited time. It assumes things will shift. And it gives you a way to move with them.
Ready to Change How You Change?
P4E is not just a framework to read about. It is something you learn by doing.
We would love to talk about how P4E can work in your organisation. And if you want to get hands-on with the model first, our Change Driven Project Manager course is a one-day deep dive into P4E in practice.