Change Doesn’t
Have to Suck.
It should be fluid, felt, and thoughtful. Not managed, but experienced.
A well-written song that becomes a classic.
It should be fluid, felt, and thoughtful.
Not managed, but experienced.
A well-written song that becomes a classic.
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©2026
/ About
We're The Outlier Group. A specialist Change Management agency who design and deploy Change campaigns that are memorable and move the needle.
Most companies keep sticking to Change and Engagement plans that don't work.
But not you.
You know there has got to be a better way to build a new beat, a new company rhythm.
That's why you're here.
We're The Outlier Group.
A specialist Change Management agency who design and deploy Change campaigns that are memorable and move the needle.
To be frank, our campaigns move multiple needles. Productivity. Adoption. Employee engagement. Customer experience.
All backed by data insights and specialist Change Management, project and HR expertise.
We do our work in the field. Side-by-side with the teams impacted by Change, co-designed with them.
All original. All yours. So, if this sounds like your kind of music, we are your people.
Why purpose-led companies are choosing Us
Because doing the same as everyone else is boring, right?
Change is constant but sometimes it’s high stakes.
Your bottom line is at risk.
Your board and customers expect more.
Your employees are relying on you to make a difference.
Those situations deserve more than a dusty Change Management framework from the 90’s. They need a leader, and a team, who can help people experience Change, not have it managed to them.
Working with Outlier brings both a breath of fresh air and an energising purpose to your work. It’s why our clients trust us with their biggest projects and treat us as an extension of their leadership team.
What makes us so refreshing?
A people-first mindset and a tenacity to think beyond the status quo.
Even the media are picking up what we're putting down.
How do you amplify the sounds of change?
By sharing your passion proudly and publicly.
You can regularly hear us on the radio and see us speaking at events on topics such as employee engagement and enhancing human skills in an AI world.
We even have our own podcast, Change Doesn't Have to Suck, where we share our observations and research notes on topics that move the needle when it comes to team dynamics and productivity.
/ Services
We call these our three ways to play, but at Outlier we work on a "if you can dream it, we can build it” principle.
Here's how we can make music together - and by music you know we mean Change, right?
The Pulse
The Pulse is OG’s proprietary diagnostic tool that captures the sentiment of your team in real time. We don’t just look at satisfaction scores, we read the room and use data to identify where you are being held back and where there is opportunity to move the needle in a positive direction.
The Remix
We take the insights from The Pulse to uncover the unspoken lyrics of your culture. We then design and execute an all original experiential Change campaign that can be felt, seen and heard all throughout your organisation. We are there from ideation through to full rollout and adoption.
The Anthem
The Anthem is our most immersive partnership – a long-term strategy to transform your company’s DNA from the top down and the bottom up. We align leadership, refine culture and deploy a comphrehensive program of work to actively and sustainably supercharge employee engagement, and adoption metrics.
/ Insights
Latest insights, blogs and articles
We believe bold ideas deserve practical tools and real insight should be easy to access. Our content is made for leaders who are done with fluff and ready to lead with clarity, action, and impact.
So, are you ready to make change?
You’re 1 minute away from being at the top of our inbox.
Simply fill out this form and we will be in touch to set up a chat.
We couldn’t get this far without Jas insisting we sneak in a David Bowie reference.
Let’s make some Ch-Ch-Ch-Ch-Changes.
Wondering Why We’re Called Outlier?
They say there’s a right way, a safe way to get things are done. But safe doesn’t change the world.
There is another path for those who dare to challenge the norm and dream bigger.
The path of the Outlier.
To be an Outlier is to say no to the ordinary. To think boldly, fearlessly and to transform problems into opportunities.
It’s knowing that real impact starts with human connection. With listening. With leading.
An Outlier doesn’t just follow the rules, it's about rewriting them.
Putting boots on the ground to create real solutions.
We’re The Outlier Group. Bold. Different. Human.
