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The Outlier Group

SXSW Social Meet Up

Social Meet Up: Applying Outlier Thinking to Business Problems

This isn’t your average networking event: no awkward small talk, no endless business card swapping, and definitely no boring lectures.

Social Meet Up: SXSW Sydney Edition is all about energy, curiosity, and outlier thinking. Picture a room full of bold thinkers, curious leaders, and creative minds, fuelled by great conversations (and a drink in hand), leaning into real business challenges in ways that are practical, unexpected, and fun.

WHY ATTEND? Because surface-level networking is overrated. Social Meet Up is where you get to spark bold ideas, trade fresh perspectives, and challenge the status quo, all while actually enjoying yourself. It’s equal parts social, strategic, and surprising.

We’re also thrilled to welcome Alison Lloydd-Wright as our guest judge. Alison is a powerhouse executive with deep expertise in energy, sustainability, and corporate strategy and a reputation for steering complex challenges into real-world transformation.

She’ll be joining us for the Outlier Thinking Challenge, our signature experience where teams come together to solve big business problems in creative, unconventional ways. Think fast ideas, unexpected insights, and just the right amount of competitive spirit.

So come ready to mix ideas, drinks, and a little bit of daring. This is networking reimagined, the SXSW way.

Register for Outlier Social